Business Articles

Drakatos has been featured on Business Insider as an external writter. He was asked to contribute his views on the burning subject of Showrooming and the effect on consumerism. Drakatos outlined 8 ways of "fighting" showrooming through mobile, ultimately engaging the audinece in new ways at the point of sale.

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Academic Literature

As part of the research on mobile advertising and consumer perception for his Master thesis, Drakatos partnered with Ailsa Kolsaker for the "Mobile advertising: The influence of emotional attachment to mobile devices on consumer receptiveness". The article was published on the Journal of Marketing Communications in 2009.

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Industry News

While hosting his personal blog as well as been featured on Velti's Mobile Base as a regular contributor, Drakatos is the editor and the writer of the Mobile Marketing & Andertising Stand. Through "The Mobile Marketing & Advertising Stand" Drakatos shares his views on everything that talks and breaths mobile... and beyond.

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